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Case Study One: Murder Mystery Product Launch

Event Date: March 2008

Event Location: Sherlock Holmes Hotel, LondonEvent Description: Shared Murder Mystery Dinner & Disco

Plot: 1920s McTavish Murder Mystery

Event Objectives:

To provide quality interactive entertainment for an audience of invited journalists and clients to promote the Park Plaza group of hotels.

Client Testimonial:

"A huge thanks to the team for putting together a fabulous night on Saturday. My colleague, Anita, said she had a great time and more importantly, all the journalists kept praising the evening to her as it progressed. All the journalists had nothing but positive comments which we expect to result in fabulous articles over the coming weeks."- Megan McIntyre, Rooster Publicity

Press Feedback:

“I’m normally a bit cynical about these things but had an amazing time! The actors were really good, the food was excellent, there was great interaction between the actors and the guests – it was really fabulous.”- Pete Bell, The Sun

“I had a super time, it was unbelievably good. The venue and event fitted together perfectly and the actors were brilliant. It was very classy!” - Caroline Chick, Kent Messenger Group

“It was a really good night, very entertaining and almost like a private panto! The actors were good and the food was delicious.” - Oliver Campbell, Prima magazine

“It was really good fun. My table got the murderer spectacularly wrong but the actors were marvellous. The food was delicious.” - Laura Wurtzal, Press Association

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